CHAPTER 01
Accuracy is an ongoing responsibility
Services, hours and customer expectations change. A profile that accurately represented your business a year ago may no longer answer the questions people ask today. Treating it as an ongoing business surface makes it easier to keep information dependable.
CHAPTER 02
Review information when the business changes
Build profile checks into real operational changes: holiday hours, a new service, a move, an updated website or a change in how customers make appointments. Choose categories and services that describe your real operations. Avoid adding information simply because a competitor includes it.
CHAPTER 03
Use photos to reduce uncertainty
Relevant, current images help people understand what to expect. Depending on the business, that might include the entrance, team, workspace, completed work or service process. The useful test is whether an image answers a customer question rather than merely filling a slot.
CHAPTER 04
Create a reasonable review workflow
Make it straightforward for customers to give honest feedback and respond thoughtfully to what they share. Keep responses professional and avoid revealing private customer information. A sustainable process is more useful than a short burst of activity followed by months of silence.
CHAPTER 05
Connect the profile to your website
The profile and website should tell a consistent story about the business, its services and how to get in touch. Review the destination pages and contact steps on a phone. Profile management works best as part of the wider customer journey, with platform eligibility and policies checked before making changes.