CONNECTED GROWTH / GOOGLE ADS MANAGEMENT

Put your budget behind the right searches.

Paid search needs more than clicks. We plan campaigns around your actual services, coverage and capacity, connect each offer to a useful landing page, and review the quality of enquiries alongside media spend.

Discuss Google Ads Management

Paid discovery works best when the landing experience and measurement are ready.

A CLEAR SCOPE OF WORK

From the first review
to the next useful action.

01

Start with a commercial brief

We identify the services you want to promote, the locations you can serve and the enquiries your team can handle. Your margins, capacity and existing sales process inform the test scope. Advertising spend and management work are agreed separately so the starting budget is explicit.

02

Build focused search campaigns

Campaign structure follows meaningful differences in service and customer intent. We prepare relevant ad copy, review targeting and exclusions, and connect searches to pages that explain the advertised offer. Account access stays with your business; approvals and billing responsibilities are established before launch.

03

Make the landing page earn the visit

An advert should lead to a page that carries the same promise. We review mobile usability, proof, service boundaries and the contact journey. If a form fails or a booking link loses the selected service, that becomes a launch blocker rather than something hidden behind a traffic report.

04

Review the enquiries behind the numbers

Reporting separates spend, visits, contact actions and qualified enquiries. Your team helps identify unsuitable locations, unwanted job types and missed calls. We use that feedback to propose changes to targeting, copy and landing pages, with a written record of what was changed and why.

WHAT YOU TAKE AWAY

Work you can
see and use.

We confirm priorities, access, responsibilities and the delivery schedule before work begins.

  1. A service, location and budget brief
  2. Campaign structure, ad copy and exclusion review
  3. Landing-page and measurement readiness checks
  4. A review of spend, enquiries and next actions

THE RIGHT STARTING POINT

When this service makes sense

A useful fit when you have a clear offer, capacity to respond and a budget for a measured acquisition test. If the website cannot yet explain or receive the enquiry, we address that foundation first.

PRACTICAL ANSWERS

Before we begin.

Is advertising spend included?

Media spend is separate from our agreed management scope. We confirm the test budget, billing arrangements and approval limits before any campaign goes live.

Can you guarantee a cost per lead?

No. Competition, demand, your offer and the customer journey affect outcomes. We agree what to measure and use the first results to judge whether the approach is commercially useful.

Will you work in our existing account?

Yes, subject to an access and setup review. Your business should retain account ownership and visibility into campaign activity.

LET’S FIND YOUR NEXT STEP

A focused plan.
A clear starting point.

Share your website, priorities and current challenges. We’ll discuss a scope that fits the work your business needs.

Plan my next step