Business information
Name, address or service area, phone, website and hours, verified and consistent.
Google Business Profile
Your digital storefront opens before your website.
Most local customers meet you on Google Search or Maps first. We set up, optimise and manage your Business Profile so it’s accurate, convincing and sends people to the right next step.
Share your business and goals. We reply by email with clear next steps — no obligation.
It starts with the real business: its services, place and people.
01 /Why it matters
Before they click, they’ve already decided.
People answer these questions from your profile in seconds, then call, ask for directions or visit your site. If the answers are missing or wrong, they choose someone else.
- Do you offer what I need?
- Do you cover my area?
- Are you open right now?
- What do other customers say?
- How do I get in touch?
- Where can I find out more?
02 /Inside the profile
Six areas. One first impression.
Pick an area to see what we optimise, and the check we use to know it’s working.
Overview /What customers see
An identity people recognise instantly.
Business name, primary category, hours and location or service area. The essentials, matching your signage and website exactly.
Can someone tell who you are and what you do in one glance?
03 /What we manage
Every detail, kept accurate and current.
Categories
A primary category that reflects your core business, plus genuinely relevant extras.
Services & description
Clear service listings and a plain-English description, free of keyword stuffing.
Photos
Guidance on the images that help customers most, and a plan to keep them current.
Reviews & responses
A simple way to ask happy customers for reviews, and responses written in your voice.
Posts & updates
Timely updates for offers, events and changes that customers should know about.
Website alignment
Profile links to the right pages, with the same details and services on both.
Consistency across the web
Directory and citation details checked and corrected so every listing agrees.
04 /Reviews
Reviews are conversations in public.
Future customers read how you reply as closely as the review itself. We help you ask for honest feedback and respond in a way that builds trust.
EXAMPLE REVIEW“The team explained the options clearly and made the visit straightforward.”
A GOOD RESPONSE
Thank you for taking the time to write this. We’re glad the explanation helped you feel comfortable with your options, and that the visit went smoothly.
Thank them for something specific. Keep it natural.
05 /How we work
Accuracy first. No shortcuts.
Shortcuts can get a profile suspended. Everything we do follows Google’s guidelines.
What we do
- Use your real business name and address
- Choose categories that describe what you actually do
- Post genuine photos of your business and work
- Ask customers for honest reviews and reply to all of them
- Make changes through Google’s own verification process
What we never do
- Stuff keywords into your business name
- Create fake locations or duplicate listings
- Buy, invent or incentivise reviews
- Add categories just to appear in more searches
- Promise guaranteed map positions
06 /Process
Set up properly. Then kept that way.
Audit
We review your profile, website and local competitors side by side.
Profile auditCorrect
Inaccurate or missing information is fixed first.
Accurate core detailsOptimise
Categories, services, description and photos are strengthened.
A complete, convincing profileConnect
Profile and website are aligned, with the right landing pages.
One consistent storyMaintain
Ongoing updates, review responses and monthly reporting.
A profile that stays current
07 /Questions
Good questions. Straight answers.
Still unsure about something? Ask us in your enquiry — we’re happy to explain.
What is a Google Business Profile?
It’s your free business listing on Google Search and Maps. It shows your details, services, photos and reviews, and lets customers call, get directions or visit your website straight from Google.
Why does it matter so much for local businesses?
For many searches, your profile is the first thing people see — often before your website. It influences whether you appear on the map and whether people choose you when you do.
Can you optimise my existing profile?
Yes. We start with an audit of your current profile, how it connects to your website and how it compares with nearby competitors, then fix and strengthen it in order of impact.
Can you set up a new profile for me?
Yes, if your business is eligible. We guide the setup and verification, and make sure you remain the owner of the profile. Verification itself is controlled by Google, so timing can vary.
How do you handle reviews?
We help you set up a simple way to ask customers for honest reviews and draft thoughtful responses in your voice. We never buy, fake or filter reviews.
Can you guarantee a top spot on Google Maps?
No. Google controls map rankings, and they change with the searcher’s location. We focus on the factors you can influence: accuracy, relevance, completeness and reputation.
How often should the profile be updated?
Whenever something changes — hours, services, photos or offers — and regularly enough that it always looks cared for. Accuracy matters more than posting every day.
I serve customers at their location. How should my profile be set up?
Service-area businesses should usually hide their address and list the areas they cover instead. We’ll configure it correctly for how you actually work, following Google’s current guidelines.
08 /Works well with
Stronger together. Better results.
Next step /Start the conversation
Make your first impression on Google count.
Send us your business name and the profile you want to improve. We’ll review it against your competitors and tell you what to fix first.
LobizSolutions is an independent agency, not affiliated with or endorsed by Google.
- You send a short briefYour business, area and what you want to improve.
- We review your presenceYour website, Google profile and local competition.
- We reply with a planClear priorities and a scope, before any commitment.