Service pages
The pages that win the job: scope, proof, pricing context and one clear way to book.
boiler repair near me
Content Intelligence
Content that answers the search and wins the enquiry.
Every day, your customers type questions into Google and AI assistants. We turn those questions into pages built from your real expertise, so the right people find you, trust you and get in touch.
Share your business and goals. We reply by email with clear next steps — no obligation.
01 /The difference
Most content is written for a keyword. Ours is written for a decision.
Content for volume
- Starts with a keyword and a word count
- Generic advice any competitor could publish
- Ends with “contact us for more information”
- Judged by traffic alone
Content intelligence
- Starts with the question a customer actually asks
- Built from your real expertise, prices and process
- Leads to the right service and a clear next step
- Judged by the enquiries it helps create
02 /What we create
The right page for every kind of search.
Different questions need different pages. We match each search to the format that answers it best.
Location pages
Genuine local detail for each area you serve — never a template with the town swapped.
roofer in Croydon
Cost & pricing guides
Honest answers to the question every customer asks first, framed around your services.
how much do veneers cost
Comparison pages
Help people choose between options, and show where your service fits.
repair or replace a boiler
FAQ & answer hubs
Clear, structured answers that search engines and AI assistants can quote.
do I need planning permission
Process & what-to-expect
Remove the uncertainty that stops someone picking up the phone.
what happens at a consultation
03 /The content studio
Watch a question become a page.
Pick an industry and step through the process: from the search, to the brief, to a page that leads somewhere.
EXPLORE A CONTENT DIRECTION
THE CONTENT INTELLIGENCE STUDIOILLUSTRATIVE STRATEGY / 01
01 / THE QUESTION
How much do dental implants cost?
What changes the price?↗
Am I a suitable candidate?↗
What happens at a consultation?↗
INTENTCompare options
LOCAL CONTEXTFind a trusted local clinician
SEARCH INTENT
A clearer path to a confident smile
One useful page. Three questions worth answering.
01What changes the price?
02Am I a suitable candidate?
03What happens at a consultation?
01 / LISTENUnderstand the decision behind the search. The brief starts with the customer’s situation, not a keyword count.
04 /Anatomy of a page
Five layers. One page that converts.
Every page we write is built from the same five layers. Pick one to see what it does.
01 /The answer
Answer the question in the first screen.
The opening confirms the reader is in the right place and gives the short answer immediately. No throat-clearing, no keyword padding.
Could someone stop reading here and still get value?
05 /Process
From question to published page.
Research
We map the questions your customers search for, and what already ranks for them.
Question & intent mapAudit
We review your existing pages: what to keep, improve, merge or remove.
Content auditBrief
Each page gets a brief: the reader, the question, the proof and the next step.
Page-by-page briefsCreate
We write with your team’s expertise, then check every fact with you before publishing.
Publish-ready pagesConnect & measure
Pages are linked to your services, then tracked by the enquiries they support.
Monthly content report
06 /Questions
Good questions. Straight answers.
Still unsure about something? Ask us in your enquiry — we’re happy to explain.
What is content intelligence?
It’s content planned from real search data and real customer questions, then written to help someone make a decision. Every page has a clear reader, a clear question and a clear next step — rather than being produced to hit a publishing quota.
Do you write the content, or just plan it?
Both. We research, brief and write, and we can also produce briefs for your own team or writer. Either way, the final content is checked with you for accuracy before it goes live.
Will the content sound like my business?
Yes. We interview you or your team, use your real process, prices and examples, and write in your voice. Generic content is exactly what we’re trying to replace.
Do you use AI to write the content?
We use AI tools for research and structure, but every page is written and edited by people and fact-checked with you. Your expertise is what makes the content worth reading.
Can content help me appear in AI answers?
Clear, well-structured, accurate answers are what AI assistants tend to quote, so good content improves your chances. No one can guarantee inclusion in an AI answer, and we won’t pretend otherwise.
Is more content always better?
No. Improving or merging a few existing pages often does more than publishing many new ones. We’ll tell you when less is more.
How do you measure whether content works?
We track the searches each page appears for, the visitors it brings and, most importantly, the calls, forms and bookings it helps create.
07 /Works well with
Stronger together. Better results.
Next step /Start the conversation
Turn what you know into enquiries.
Tell us about your business and the questions your customers ask most. We’ll show you which pages are worth creating first.
- You send a short briefYour business, area and what you want to improve.
- We review your presenceYour website, Google profile and local competition.
- We reply with a planClear priorities and a scope, before any commitment.