Citation clean-up
We find every listing with an old address, phone number or name, and correct it at the source.
Authority Building
Become the business others vouch for.
Google trusts the businesses other trusted websites point to. We clean up your listings, earn links from relevant local and industry sources, and grow genuine reviews, so your reputation online matches the one you’ve earned.
Share your business and goals. We reply by email with clear next steps — no obligation.
- Citations
- Local links
- Industry sites
- Press mentions
- Partnerships
- Reviews
01 /Why it matters
Your website says you’re good. Authority proves it.
Anyone can claim to be the best plumber or dentist in town. Google looks for confirmation elsewhere: consistent listings, links from respected local and industry websites, mentions in the press and a steady stream of genuine reviews.
Those signals decide who appears in the map pack and who gets trusted with the click. The businesses that rank consistently are usually the ones the rest of the web already vouches for.
02 /What we build
Six signals of trust, built the right way.
Core directory listings
Accurate profiles on the directories and map apps your customers actually use.
Industry & trade links
Listings and links from associations, suppliers and trade bodies in your field.
Local partnerships
Sponsorships, events and partners in your area that genuinely know your business.
Digital PR & mentions
Stories and expert comment that earn mentions from local and industry publications.
Review growth
A simple, honest process that brings in more reviews across the platforms that matter.
03 /Citation audit
One business. Five different stories.
Most local businesses are listed with old addresses, wrong numbers or different names. Toggle the clean-up to see what consistency looks like.
1/5listings match
The same business, listed five different ways. Old addresses, a mobile number and a misspelt name all compete with each other.
Illustrative example for a fictional business.
04 /Our standard
Quality links only. No shortcuts.
Shortcuts can get a site penalised. Every link and listing we create is one you’d be happy for a customer to find.
What we build
- Links from real businesses, associations and publications
- Sources relevant to your industry or your area
- Accurate, consistent business details everywhere
- Reviews from genuine customers, answered properly
- A clear report of every link and listing we create
What we never do
- Buy links or use private blog networks
- Submit you to hundreds of spam directories
- Swap links with unrelated websites
- Write fake reviews or pay for them
- Promise a fixed number of links per month
05 /Process
Fix the foundations, then build on them.
Audit
We map every listing, link and mention you already have, and compare with local competitors.
Authority auditFix
Inconsistent citations and broken profiles are corrected first.
Clean, consistent listingsBuild
We earn new listings and links from relevant local and industry sources.
New trusted sourcesGrow reviews
A simple review process keeps fresh, genuine feedback coming in.
Steady review growthReport
Monthly reporting on every link, listing and mention, and what it changed.
Monthly authority report
06 /Questions
Good questions. Straight answers.
Still unsure about something? Ask us in your enquiry — we’re happy to explain.
What is authority building?
It’s the work of getting other trusted websites to confirm that your business is real, relevant and respected: accurate listings, links from local and industry sources, press mentions and reviews. Google uses these signals to decide who to trust and rank.
What’s the difference between a citation and a backlink?
A citation is a mention of your business name, address and phone number, usually on a directory or map app. A backlink is a link from another website to yours. Both matter for local search, in different ways.
Why do inconsistent listings matter?
Different addresses or phone numbers across the web confuse customers and make it harder for Google to be sure the details are right. Fixing them is often the quickest authority win.
Do you buy links?
No. Bought links and link networks break Google’s guidelines and can get a site penalised. Every link we build comes from a real, relevant source.
How many links will I get each month?
We don’t sell links by the dozen. A handful of relevant, trusted sources beats hundreds of weak ones, so we agree targets based on quality and report on every one.
How long does it take to see results?
Citation fixes can help within weeks. New links and reputation build over months, and their effect grows as they add up.
07 /Works well with
Stronger together. Better results.
Next step /Start the conversation
Give Google every reason to trust you.
Send us your business name and area. We’ll check how consistently you’re listed and where your next trusted links could come from.
- You send a short briefYour business, area and what you want to improve.
- We review your presenceYour website, Google profile and local competition.
- We reply with a planClear priorities and a scope, before any commitment.